Recent Projects:

Hello, my name is James Brito!

I am a designer specialized in branding with over 5 years of experience in visual identity and brand positioning projects. My mission is to transform ideas into strong, memorable and strategically built identities to generate value, connection and differentiation.

About Me:

Creative Process:

My mission is to build the brand through a strategic branding and design process that aligns essence, audience, purpose and competitive advantages in a cohesive and relevant visual identity.

1. Root

In this stage, we delve into the client's reality and the brand's universe. We conduct interviews, market analysis, and gather internal information and external perceptions. The goal is to understand the current scenario, the challenges, the company's culture, and the audience it connects with.

2. Essence

Here we begin to shape the strategic basis. Based on the findings from the previous stage, we define the brand's positioning, personality, value proposition, promises, and essential attributes. This is the foundation for all future expressions.

3. Form

It's time to transform strategy into visual language. We develop the logo, color palette, typography, graphic elements, and applications. Everything is designed to communicate clearly and coherently with the brand's essence.

4. Presence

The brand is ready for the world. At this stage, we deliver the final materials, visual identity manual, and usage guidelines. We also offer initial support to ensure consistent and effective implementation.

Need a project?

Please, fill out the brief form so we can better understand your company and the services you need. This will help us reach out and craft an ideal commercial proposal for your project!